Live Blog: Google Parent Alphabet Reports Q3 Earnings

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            Live Blog: Google Parent Alphabet Reports Q3 Earnings

Online ad giant Alphabet is set to report Q3 earnings today at 4:30 PM Eastern time. Highlights from the earnings report published earlier today reveal strong growth driven by Search and YouTube.

Key takeaways from Alphabet’s Q3 2023 earnings report include:

  • Revenue grew 11% year-over-year to $76.7 billion, topping analyst forecasts.
  • Search and YouTube ad sales drive strong growth despite economic uncertainty.
  • Google ad revenues rose to nearly $60 billion, up 9% vs last year. Search ads were up 18%. YouTube ad revenue grew 15%.
  • Ruth Porat, CFO, cited “meaningful growth in Search and YouTube,” showing ongoing ad spend by marketers.
  • Cloud revenue grew 23% year-over-year to $8.4 billion. Traction with retail, healthcare, and financial services customers noted.
  • Operating income rose 25% to $21.3 billion, aided by AI-driven product innovations. The margin expanded from 25% to 28%.

Stay tuned as we live blog key earnings insights for digital marketing professionals. Google’s ad machine drives the market – its results matter. Follow along on the live stream.

4:32 PM ET: CEO Sundar Pichai pleased with results as Google turns 25.

4:36 PM ET: Pichai discusses early learnings from Google Bard AI chatbot tests. Users trying different queries and workflows to improve capabilities. Google gathering feedback to refine Bard’s conversational AI abilities, particularly for coding workflows. Aiming to make AI interactions more natural.

4:38 PM ET: Pichai notes Search with Generative Encoder (SGE) is providing users more diverse links and sources in results. But ads will still play an important role – not being displaced by AI-generated responses.

4:40 PM ET: Update on YouTube Shorts growth – now seeing 70 billion daily views, up from 50 billion in April. Also, 2 billion signed-in users engaging with Shorts, creating a huge opportunity for ads.

4:43 PM ET: Pichai notes that usage of Vertex AI, Google Cloud’s machine learning platform, grew 7x from Q1 to Q3.

4:45 PM ET: Pichai shares that Pixel has become the fastest-growing smartphone brand in key markets driven by AI, Android, and Google Tensor chip.

4:48 PM ET: Philipp Schindler, SVP & Chief Business Officer at Google, provides updates on Google’s strong advertising performance. Total ad revenues up 9% year-over-year to nearly $60 billion. Search ad revenue grew 18%, continuing to see robust marketer spend. YouTube ad revenue up 15%, benefiting from ongoing growth of Shorts and premium content.

4:51 PM ET: Schindler emphasizes Shorts and connected TV as key long-term YouTube ad growth drivers. He notes YouTube is now the #1 streaming service on connected TVs – 150 million viewers per month in the U.S.

4:53 PM ET: Schindler notes Google News Showcase has now attracted over 200,000 participating news publishers globally since launching earlier this year.

4:55 PM ET: Ruth Porat, CFO, joins the call to discuss advertising growth, noting “meaningful growth in Search and YouTube” demonstrates ongoing ad spend by marketers despite economic uncertainty.

Featured Image: IgorGolovniov/Shutterstock

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