Twitter is now X after a radical rebranding over the weekend.
The iconic bird logo was replaced throughout the social network with a new X logo, and the official @Twitter account was also renamed to X.
Screenshot from X/Twitter, July 2023
Elon Musk, who bought the social network formerly known as Twitter in October 2022, has hinted at the upcoming change to Twitter for months.
— Elon Musk (@elonmusk) April 11, 2023
X was mentioned when the new Twitter CEO, Linda Yaccarino, joined the team.
Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!
My role will transition to being exec chair & CTO, overseeing product, software & sysops.
— Elon Musk (@elonmusk) May 11, 2023
The rebranding is no surprise to those who follow Musk, as he has mentioned plans for a comprehensive social platform that offers more than text-based updates.
Going to create a site where the public can rate the core truth of any article & track the credibility score over time of each journalist, editor & publication. Thinking of calling it Pravda …
— Elon Musk (@elonmusk) May 23, 2018
The new platform envisioned years ago incorporates a credibility score to make it easier to spot bots and disinformation.
Create a media credibility rating site (that also flags propaganda botnets)
— Elon Musk (@elonmusk) May 23, 2018
Instead of creating a new platform from scratch, the purchase of Twitter accelerated the plans for X by three to five years.
Buying Twitter is an accelerant to creating X, the everything app
— Elon Musk (@elonmusk) October 4, 2022
According to Yaccarino, X aims to become a universal marketplace for ideas, products, and services powered by artificial intelligence.
The platform, which once transformed global communication, promises boundless interactivity in the future.
X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.
— Linda Yaccarino (@lindayacc) July 23, 2023
Twitter’s stakeholders have long desired more significant innovation, and X is the solution, with its formation already visible in numerous recent feature launches.
Yaccarino and Musk anticipate further growth and are excited to introduce X globally.
Lights. Camera. X! pic.twitter.com/K9Ou47Qb4R
— Linda Yaccarino (@lindayacc) July 24, 2023
As X continues to take over the Twitter brand, the x.com domain will redirect to the Twitter website.
https://t.co/bOUOek5Cvy now points to https://t.co/AYBszklpkE.
Interim X logo goes live later today.
— Elon Musk (@elonmusk) July 23, 2023
Screenshot from X.com, July 2023
The domain was once the home of Musk’s venture into banking with X/PayPal.
Screenshot from Archive.org, July 2023
Branding on the official website appeared to be a mixture of X Corp and the soon-to-be-gone Twitter bird.
Screenshot from Twitter, July 2023
The Future Of X
As we look to the horizon of this digital revolution, the potential for AI integration within X becomes an intriguing possibility, particularly considering Musk’s existing AI venture, xAI.
The amalgamation of xAI’s cutting-edge technology into the X super-app could be a game-changer, pushing the boundaries of how we interact with digital platforms. Twitter becomes X under Musk, offering unlimited interaction via AI-powered features, redefining the scope of the global town square.”
That’s the promise of X – an immersive, seamless digital ecosystem.
The dawn of this new era certainly warrants our attention, as X is poised to redefine Twitter and the social media landscape and beyond.
Featured image: bluecat_stock/Shutterstock